What is SEM Marketing?

The digital marketing field is full of acronyms like SEO, SMM, SEM, PPC, etc. Most newcomers and business owners don’t know what these terms mean or how they can benefit them. At Searchorb, we like to explain these terms to our clients to help them make informed decisions regarding their marketing campaigns. Here’s a look at SEM and what it means:

What is SEM?

SEM stands for Search Engine Marketing. It is the process of creating paid ad campaigns that appear on Search Engine Results Pages or SERPs. Most SEM campaigns are run on Google Search, but you can also run them on Bing or other popular platforms. Here’s a look at the characteristics of SEM:

  • You can run text or image ads on the SERP and target specific keywords/search terms.
  • These ads show up at the top of the SERP, which is the first thing people see when searching online and is valuable real estate.
  • You pay the bid amount every time a user clicks on an ad.
  • It is possible to set a cap on your campaign to ensure the bids don’t exceed a fixed amount.

Well-planned SEM campaigns offer many benefits and can help you establish a strong brand presence. We have SEM experts who know how search engines and their advertising platforms work.

Benefits of SEM

The biggest benefit of SEM is that it offers instant visibility. SEO and other such strategies can take weeks or months to show results, but SEM starts bringing in traffic from the moment it is live. This marketing strategy brings quick traffic to new businesses as well, which can help them gain traction. A strong, well-developed SEM campaign will take your business to the new level.

If you want to know more about SEM, don’t hesitate to contact us at Searchorb. You can contact us or call 833-732-7247/303-349-0572