What is SEM Marketing? The digital marketing field is full of acronyms like SEO, SMM, SEM, PPC, etc. Most newcomers and business owners don’t know what these terms mean or how they can benefit them. At Searchorb, we like to explain these terms to our clients to help them make informed decisions regarding their marketing campaigns. Here's a look at SEM and what it means: What is SEM? SEM stands for Search Engine Marketing. It is the process of creating paid ad campaigns that appear on Search Engine Results Pages or SERPs. Most SEM campaigns are run on Google [...]

4 Reasons You Need Responsive Design Web development has come a long way over the years, and the technology keeps improving. It is challenging to keep up with the many changes and deliver a consistent user experience to your customers. At Searchorb, we believe businesses should invest in responsive design to ensure their website is relatively future-proof. Here’s a look at some reasons why you need it: 1. Better Overall Performance A responsive website delivers a smooth and consistent performance on all platforms, including mobile phones and tablets. It is designed to respond to different screen sizes, browsers, devices, [...]