Email Marketing

Email Marketing should be a staple of your marketing strategy for several different reasons. When possible, lead generation should be the number one piece of email most marketing strategies. Second, and equally important is managing cultivated email subscribers. Once you have a list of subscribers you want to manage them because you can send your base of subscribers regular targeted emails to say in front of them without annoying them too much. You can promote special offers, your news feed/blog, products or services you have added or removed, events management/owner has recently attended. You can also do surveys, polls, and spotlights on clients or employees. These activities help give a reason to communicate. The more we can communicate with reason, the more successful participation. Our goals are aligned, increased sales or renewals will ultimately drive increased revenue. Our clients range from larger companies to medium-sized companies with a decent budget. Email marketing can be done inexpensively by reducing expectations. However, full and comprehensive email campaigns are multi-faceted. They are very involved and requiring extensive technical management and artistic development. Our typical standalone email campaigns start at $1000 per month, which would cover managing most subscribed email lists, creating and sending bi-weekly emails and monthly follow-ups on inactive/non-opens subscribers.     

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Why Choose Us

Because we are experienced and know that email marketing is one of the most cost effective ways to promote your brand and business. Whether you want to build your brand or sell more products we will create an email marketing plan, design effective emails and we can even test them to ensure they will be well received. We will also use automation and measure the success of your email campaigns.

Is Email marketing Effective?

When you need to get the word out about your brand, services or to sell products, email marketing is a very cost effective ways to accomplish your goals. In a 2017 study, for every $1 spent, it was found that there was an average $35 return on investment or “ROI”. 

Standout From The Rest

When people are making decisions to buy, they often look for companies with products or services they want and emails are a great way to get in front of them. People are receiving more and more email all the time, therefore your offer needs to stand out

Generate Email leads

The highest ROI comes from fostered or cultured subscriber lists. These lists are made up of made up of people who expect and maybe even want your messages because they opted in on purpose. Building a clean list takes time but we are here to help you along the way.

Why Choose Searchorb?

Because Creating Email Lists Requires Skill

One of the first things we will do is to create a newsletter or other signup form on your website. The idea is that when people visit your website, they will like what they see and will want to stay informed about your product, services and brand. We will create a simple form and add pop-up signups for new visitors.

You can also offer a signup sheet at your place of business or at events you host or attend. Take advantage of those times when you are surrounded by people who are interested in what you have to offer.

Your list can also be boosted through social media. If you already have a social media following this is a great resource to tap into. We can share your email signup form on your social channels to grow your email list.

Another way to add to your list is to host a contest or offer a discount. Offering an incentive to sign up trigger an emotional response and push people over the edge to sign up for your email list. We have especially seen contests work for this. If you offer a prize to subscribers, or a special discount code good on a first purchase you will get signups.

 

Measure email marketing SUccess

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design compelling email campaigns

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campaign landing pages on your website

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Full compliance with opt-out options

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Compelling Email Marketing

Make your emails compelling and people will want to share them with their friends. We make sure to use features such as share buttons that help your email offer spread quickly.

Having a landing page on your site is another way to grow your email list. Using your images and content, landing pages are a great way to drive email signups up quickly.

    Okay, How Much Does Email Marketing Cost?

    We offer simple email campaign management for as low as $100 per run. Basic email add creation is included, but we charge a little more for more involved campaigns. As your email list continues to grow, our pricing will scale to your needs.

    How So I Get Started?

    The first step is to call us at 833-SEARCH (833-732-7247). We will discuss your goals and give you some options based on where you are today and how well your email list is formed. It is really fairly straight forward and easy to get going, just ask.

    Need Email Marketing Help? Contact Us Now!

    The History of Email Marketing

    The first email was sent by Ray Tomlinson in the 70’s and heralded the era of modern communication. The first message was nothing special, but the significance it represented was profound.

    A marketing guy, named Gary Thuerk, sent the first world’s first commercial email a few years later and mass email was born. The email was sent to a list of addresses and just like that, email marketing was conceived. The first list was only a few hundred people, but that was enough for Gary to claim the title for being the father of spam.

    Today, we are inundated with emails of all types. Some are from people we know and many come from marketing campaigns. Yes, some them are spam, but the impact of a well-crafted message is undeniable. Properly formed email campaigns can have a dramatic effect on our customers by leveraging leads.