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Digital Marketing Plans | Digital marketing Agency | Online Advertising
Colorado Online Advertising Agency
Looking for a Colorado Online Advertising Agency? Searchorb is a full-service marketing and advertising agency located in Colorado with expert branding, business,
SEO, PPC, and design strategies to help your business grow.
Searchorb provides small businesses comprehensive marketing, web design, graphic design & social media and much more!
We help our clients discover their true potential to grow their business.
We serve businesses in Denver, Boulder, Fort Collins, Wyoming, Longmont, Loveland, Cheyenne, Aurora, Thornton, Broomfield and Westminster and all across the U.S.
Effective Online Advertising
Online advertising expands reach, finds new customers, and diversifies revenue streams. There are tons of options available such as PPC, paid social ads, display advertising, app ads and more. Online advertising can be daunting but it doesn’t need to be. Searchorb takes the challenges of online advertising as a process. We help businesses grow by leveraging all types of online advertising.
When thinking about advertising on the internet, paid search is the first method that comes to mind. Paid search otherwise known as PPC is usually the effective type of online advertising.
Paid search leverages relevant keywords and phrases to prompt ads to be displayed on search engine results when specific search queries are entered in Google, Yahoo or Bing. Keywords are researched to be highly relevant to your business and are organized into logical groups for specific ads.
Paid Social Media Ads
Paid search may have been the first method to transform Internet advertising, social media advertising is currently becoming very transforming. Advertising on Facebook is becoming huge for example.
Social networking is growing among adults all over the world. Customers have evolved, therefore, strategies to target these consumers is critical. We need to show your business in relevant ways where your customers spend their time. Today, this is becoming more and more centered around social networks such as Facebook and Twitter.
Social Media Ad Targeting
The strength of paid social advertising is granularity giving us the ability to target prospective customers. We can target social media users based on hundreds of parameters such as demographic data, browsing preferences and specific behaviors. Facebook, for example, allows us to target ads based on user education level even down to specific schools attended. Or we can target users based on pages and profiles they follow, what they buy, and news they read.
There is a lot more to online advertising than placing ads on the Internet. Effective advertising campaigns combine numerous elements that perform functions to maximize your advertising campaign potential. Following through on several components of digital marketing should be your goal versus picking one initiative and honing in. Diversify and invest in what works, then ad other methods and continue to do this until you have a dialed in process.