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Digital Marketing Plans | Digital Marketing Agency | PPC Remarketing
Remarketing Services Company, Google Remarketing Agency Colorado
PPC Remarketing Ensures You Target The Best Leads!
The objective of PPC remarketing is to find those people who previously showed interest in your products or service to check out your website. This type of website visitor is statistically more likely to increase conversions versus people who are visiting your website for the first time.
There are endless strategies to target these people, multiple ways to figure out which website visitors to target, various methods to set up remarketing ads, and then we need to optimize remarketing campaigns.
AdWords Remarketing Options
- Standard PPC Remarketing – This is an AdWords feature which allows us to show ads to past website visitors. We target them as they browse your website and or apps on Google or other Display Networks.
- Dynamic Remarketing – AdWords lets us show ads to past visitors that have viewed any products or services on your site.
- Search Ad Remarketing – This is an AdWords feature known as RLSA. It essentially enables targeting past visitors on Search Networks. We target and customize search ads tailored to target these past visitors while they are searching on Google and Google partner search sites.
- Video Remarketing – AdWords enables us to push ads to people who engage your YouTube channel or other videos elsewhere on the internet. We can serve these visitors ads on YouTube and/or Display Network websites and videos.
- Email list remarketing – If you have a list of emails of your customers, we will upload them to AdWords as a baseline to operate from. This enables us to serve targeted ads to your current customers when signed in to Google Search, Gmail, or YouTube.