Digital Marketing Plans | Digital Marketing Agency | Search Engine Marketing | SEM
Search Engine Marketing - SEM
Search Engine Marketing agency Colorado
We are a renowned Search Engine Marketing agency in Colorado successfully delivering SEM Services with optimum results including search engine optimization (SEO) and pay per click (PPC). Our Search Engine Marketing (SEM) services are a reliable and cost-effective way to generate web traffic and sales and revenue encompassing a wide range of online strategies, including SEO, PPC, and social media marketing.
Searchorb, a Google certified agency, provide the best online solutions for your project needs. We provide a range of search engine marketing services to suit your varying needs comprising search engine optimization, pay per click & social media.
We serve businesses in Denver, Boulder, Fort Collins, Wyoming, Longmont, Loveland, Cheyenne, Aurora, Thornton, Broomfield and Westminster and all across the U.S.
Introduction to Search Engine Marketing | SEM
“Search Engine Marketing” otherwise known as SEM is sometimes used to describe both Search Engine Optimization (SEO) combined with paid search or Pay Per Click (PPC). However, today we the industry defines SEM as referring solely to paid search.
Google Ads, formerly known as Adwords is the most popular paid search platform for SEM marketer. Bing and Yahoo are lagging way behind but still have a significant search market. They are both owned by Microsoft so both Bing and Yahoo Ads are managed with the Bing Ads platform.
In addition, there are several tier two PPC platforms such as Taboola and others. There is also a major advertising trend toward PPC advertising on major social networks such as Facebook, LinkedIn, Twitter and Instagram.
SEM puts your product or service directly in front of people searching you offer. In most cases it is a very worthwhile investment to increase your business levels. By leveraging SEM, you can buy your way up the search results and outrank every organic search result.
Are you thinking about running SEM campaigns but you are just not sure where to start? Get in touch with us. Searchorb will get your business found online!
Some questions we always ask are, have you invested in search engine marketing or PPC in the past? If so, which SEM methods did you use? What did you find out worked for you and what did not seem to work?
Related SEM Synonyms & Acronyms
At Searchorb, we use the terms Search Engine Marketing (SEM) and/or “Paid Search” to refer to paid listings. Here are some common terms used when discussing SEM activities.
Paid search ads
Paid search advertising
PPC (pay-per-click) *
PPC (pay-per-call) – some ads, particularly those served to mobile search users, may be charged by the number of clicks that resulted in a direct call from a smartphone.
CPC (cost-per-click) *
CPM (cost-per-thousand impressions) *
Most search ads are sold on a CPC / PPC basis, but some advertising options may also be sold on a CPM basis.