What is SEO?
OK…. you found this page. We can probably agree that you are not satisfied with the current website and online presence. Sadly, this is so common it is the norm. Google ignores as many as 80% of all websites, mostly because:
- Based on the competition’s keywords and content, the amount of competition, the quality of the content on your website are all key ranking indicators.
- We see older sites and or sites built by a web designer with zero SEO or marketing experience all the time, and guess what? They did their job, they built a website and they never promised their websites will get found!
- The website does not conform to Google or Bing guidelines.
If this sounds familiar, we would love to help turn the effectiveness of your website around. Get more leads, sell more products, make your phone ring. Whatever your goal, we will manage your budget and accomplish your end goals.
SEO Agency – Just The Facts
SEO is short for “Search Engine Optimization.” An SEO Agency is a company that increases the quality and quantity of website traffic to your business. SEO strategies will expand your brand via non-paid “organic” search results. When Searchorb implements our organic SEO strategies, your site gets found on Google and Bing. Once we have your organic SEO dialed in, the repeatable results are linear, measurable, and profit laded.
Search Engine Optimization
Reliable, experienced white hat SEO practices get your website found on Google and Bing.
We create keyword-centric written content backed by visual design and multi-media.
We offer upfront or monthly SEO plans so your website can be appropriately structured.
If you are starting on your own and need advice, give us a call, we love talking about what we do.
We use data to track and measure the results of our SEO efforts to maintain a positive ROI.
SEO requires thought and goals. We will work with you to set your goals and exceed them.
Answers to Your Questions
The Basics of SEO
Regardless of the acronym, when thinking about SEO, you should realize that it is more about the needs of the people searching than getting the attention of search engines. SEO is really about understanding what people are searching for online. What answers are these folks seeking, what terms or words are they using to search?
You should always be able to measure what type of content they want to consume. Knowing these answers will help you connect with people who are searching for the very things you offer.
Google and Bing are Getting Smarter
They are getting smarter with AI and sophisticated algorithms. However, they still need help to know what your website is about and what your content has to offer. Optimizing your website will result in better search engine crawl results because your website can be indexed and displayed in online search results.
Searchorb Marketing brings expert SEO strategies to ensure your website creates a proper amount of traffic.
Search Engine Essential Knowledge
Search engines crawl your website for answers. They scour and read billions and billions of pages of content, and they evaluate even more factors. They do this to determine the most relevant content that is most likely to answer a search query. Search engines do this by crawling and indexing all of the available content posted on the Internet, every web page, PDF, image, video, and so on.
SEO is Important
Asking why SEO is necessary is easy to answer even though some business owners don’t want to hear it. They need to listen to it, though. However, investing in your organic web presence and keyword targeting is essential. The highest quality leads come from organic searches. Beyond this, there is more trust placed in content versus ads. The math is with organic results because they cover more digital space and appear more credible to today’s savvy searchers. Organic searches receive far more clicks versus paid advertisements. As proof, Google even says that less than 3% of people will click on paid advertisements. Organic search results in around 20 times more traffic opportunities than paid ads. This statistic holds for both mobile and desktop.
What Does Organic Search Results Mean?
As mentioned earlier, when someone searches on Google, they find you in organic search results because of effective SEO practices and strategies. While SEO is not free or easy, it is also not derived from paid advertisements. Furthermore, paid ads used to be more clearly labeled. However, these days, the search engines and others have done an excellent, although a devious job of blending paid ads into organic search results. So, how can you identify organic search results?
First of all, you should understand that search engine results are referred to as SERP’s. SERP results consist of both paid advertising as well as organic results, which are also called SERP features. SERP features also include snippets, which are answer boxes, People Also Ask tables, images, and more. New SERP features are being added and are driven by how people search and what people are seeking.
As an example, if you need the weather and search for “Denver metro weather,” Google will show you a graphically presented forecast in the SERP versus a link to a website. If you search for “pizza in Longmont,” Google will serve local results of pizza places in Longmont, which is vital to know because these are the local businesses that people are calling.
There are SERP features on Google that are organic that can be influenced by sound SEO practices. These include answer snippets, and people asked snippets, which are organic results displaying answers inside a text box. There are other search features others that are organic but cannot typically be influenced by SEO. These features will likely contain information from proprietary sources, such as WebMD, Wikipedia, various wiki sites, or IMDb.
The most important benefit of SEO is that it is the gift that keeps giving. When SEO strategies work, they will continue to provide search results and traffic for months and years. High-quality content with the right keywords will get ranked. Once ranked, your website traffic can begin to snowball. On the other side, paid advertising requires constant funding to get traffic to your website. Once funding dries up, so does the traffic to your site.
White hat vs. black hat SEO
Similar to comparing the dark and the light side of the force, white hat SEO means that the SEO techniques used conform to Google and Bing search guidelines. They follow the advised best practices and strategies and have a focus on providing valued content to people.
Black hat SEO is the dark side. It means taking shortcuts and cheating with techniques intended to fool the search engines. Black hat SEO tactics can work, but be clear that it puts your website at risk of penalization. The risk can result in your website being de-indexed, which simply means Google may remove your site from search results. A penalized website is dead, which could result in a bankrupted business. Searchorb uses only white hat SEO. However, if you venture elsewhere, please be very careful working with unknown SEO experts or agencies. There are a lot of sharks in these waters.
The Goals of SEO and Search Engines
Although it may not be apparent, search engines like Google and Bing want you to succeed. As proof, Google has a “Search Engine Optimization Starter Guide.” Their guide is a Beginner’s Guide that you should read if you plan to try your hand at SEO. Google and Bing are also very supportive of efforts by companies like Searchorb Marketing and others who are doing it right in the SEO community. Google offers assistance to webmasters and SEO agencies through a help forum, direct phone calls, and live chats or hangouts.
The basic principles center on the fact that we should make web pages for users, not for search engines. We should not deceive users in any way. We avoid tricks or deception intended to improve ranking. The test questions we continuously ask ourselves are, “Does the page help the user?” and “Does this page add value by explaining, addressing, or solving something?” In the end, your website should be unique, engaging, and valuable.
Let’s Start with Things to Avoid
Avoid any automatically generated content, and it is usually poor quality. Do not participate in link schemes. Never create pages that are duplicated or copied from other pages. Avoid cloaking, which means showing visitors different content that search engine crawlers. Hiding content, text, and links is also a no-no. All in all, if you plan to do any SEO on your own, it is wise to have sound knowledge of Bing and Google Webmaster Guidelines.
Best practice principles are fairly straight forward.
1. Create clear, engaging, and easy to find content for your website.
2. Make sure your page titles include the primary keyword or phrase.
3. Content is understandable, identifiable, and relevant.
4. Backlinks or external links are a sign of your website or business popularity. Search engines reward backlink relationships that are grown through organic or earned methods.
5. Social media is critical, and the more influence and social shares you have, the more impact you will see on organic rank over the long run.
6. Ensure website page speed is as fast as possible because a fast website provides a better user experience.
7. Use alt attributes as a means to describe images. They help search engines more easily understand your content.
8. Your content should be keyword inclusive and concise.
9. Your URL structures should also be keyword centric where possible. Making URLs descriptive, short, and containing the pages keywords is the best practice.
10. Avoid non-alpha characters in any URL.
Local Google Business Results
If your business operates locally, it qualifies for a Bing Places for Business or Google My Business listing. These services are available for both brick and mortar businesses as well as services provided at a customer’s location.
Google has strict guidelines on creating and managing these listings. First off, be sure your business is eligible. Your business is required to have a physical address; PO box addresses are not allowed. Your business’s physical address can be your home address, but you must meet customers face to face at your location at least some. You are required to represent all aspects of your business, honestly. Include all pertinent data such as your business name, address, phone number, website, categories for your services, hours, and other relevant information.
Local, national and international SEO
Local businesses attempt to rank for local searches such as “service near me” or “service city.” These services help local companies capture local customers when they are searching for related products or services.
These services do nothing if a business targets national or international markets and has no local market. Local markets are more accessible because it is easier to focus on specific regional search terms, whereas international search targeting will require more effort, involvement, and even money.
Understanding User Intent
Now that you know not to skirt the rules to trick search engines, you can now understand that you should focus on user intent. When someone searches on Google they have an outcome in mind. It could be an answer to a question, a product they want, concert tickets for sale, or funny photos. That desired outcome user intent. The process gets more complicated with variables on outcome. A search for the term “band” may mean they are searching for music groups, a wedding ring, a band saw, or even rubber bands. The job of an SEO is providing a user with content they want, the way they want it.
User Intent Types
Among various others, there are three primary intent types, informational, navigational, and transactional. Informational would ask, “What is the best type of camera for photography?”. Navigational searches are those looking for a specific website such as “Searchorb.” And finally, transactional intent is a search to buy a product or service such as “Best SEO Agency in Berthoud Colorado.”
Every website and every client has different goals. We always take time to understand a site or client’s goals. That process helps us determine which SEO areas to focus on and in what order. Where we should track conversions and what benchmarks are applicable. What will key performance indicators be measured to show the return on investment (ROI)? Meaning, what we use to measure the success of organic search efforts and how do we report on those efforts as it should be understood and simple.
Some common KPIs are sales, downloads, signups, contact form submissions, and phone calls. If your business is local, KPIs can be focused on for Google My Business listing results, including clicks to call, clicks to website, and clicks for driving directions. Metrics like ranking and traffic are intentionally not on the KPI list. I know, I know you are reading this to learn about SEO because you heard it helps rank your website and get more website traffic.
Our goal is to help you understand how correctly implemented SEO will help your website rank higher in search results because it will drive more website traffic. However, you should know that traffic and ranking are a means to an end. Ranking means very little if no one clicks through to your website. There is low value increasing website traffic if it does not accomplish a more substantial business goal.
How To Think About SEO Strategies
If your goal is lead generation, would you rather see a thousand visitors a month with three contact form completions, or would you prefer three hundred monthly visitors with forty people filling out your contact form?
I hope you pick the latter option! SEO can accomplish so much more than hitting metrics. When done right, it will help achieve real business goals and drive success.
Before you dive into SEO by yourself, make sure you determine your business goals first. You can then use your goals to drive SEO efforts to accomplish those goals, and you cannot guess and hope.
What Our Customers Say
“Searchorb Internet Marketing is a Colorado Internet Marketing Agency that we found through their website. They have done a spectacular job not only with our website, but with our advertising and marketing. Our website is getting much more traffic and the phone is ringing with quality leads. If you are struggling to bring in more leads and customers, you won’t regret giving Searchorb Marketing a shot.”
“I manage a Wells Fargo Advisor branch and hired Searchorb a couple years ago and glad I did. They had already worked with another Wells Fargo branch and had experience with our regulatory requirements and systems. Great agency with a lot of capability. This was an old Emerald website, so not super easy to work with.”
“Westech is engaged in the banking industry so security for our site is important. The guys at Searchorb have been very proactive and engaged in all facets of our website and advertising. Our marketing budget is always well managed. “