We Have Entered A Mobile Dominated World
Smartphone penetration in the United States is well over 70%. A majority of American adults have access to knowledge at all times. The information has become the enemy of excuses. Make bad decisions today is less and less prevalent. Choosing a good breakfast sandwich, dentist, doctor or any other service is all centered around that device you have in the palm of your hand. All of the information you need to make better decisions is instantly available, presenting hundreds of reviews and research information. Consumers are still in the process of figuring this out but rest assured it will change the rules for marketing forever. Here are some shifts we see in the information is everywhere the world we are in now.