What Is Social Media Marketing?
Social media marketing is also referred to as SMM. It is a method of internet marketing involving the creation and sharing of marketing content on social media networks. Social media marketing can include activities like posting text ads, images, videos, and other marketable content. In any case, the intent is to drive audience engagement and create media for paid social media advertisements.
Start with an SMM Plan
Before you begin creating social media marketing campaigns, consider your business’s goals. Starting a social media marketing campaign without a social strategy in mind is like wandering around a forest without a map—you might have fun, but you’ll probably get lost.
Social Media Marketing Goals and Planning
Here are some questions you can ponder to help define your SMM goals.
What are your goals for social media marketing Advertising?
Who is your target audience on Social Media?
Where does the audience you are targeting hang online and how do they use social media?
Define the message you want your audience to receive from your SMM campaign?